An Introduction to Cause Selling: Relationship-Driven Fundraising

Cause Selling is a relationship-centered, collaborative approach to professional fundraising that integrates valuable systems from the for-profit realm, with a focus on building long-term connections benefiting donors and organizations. In this course, we introduce the concept of Cause Selling and basic fundraising career concepts, aiming to meaningfully connect with donors to advance your mission. This course will lay the foundation for a Cause Selling Certificate which could lead to a lasting fundraising career, covering crucial aspects such as understanding fundraising, efficient daily management, effective communication, and motivating factors for giving.

Course Learning Outcomes:

i. Understand the Cause Selling Approach: Learners will be able to explain the principles of Cause Selling and how it integrates relationship-centered, collaborative techniques from the for-profit sector into nonprofit fundraising strategies.

ii. Develop Effective Donor Relationships: Learners will acquire skills to build and maintain long-term, meaningful connections with donors that align with the organization’s mission and goals.

iii. Master Essential Fundraising Career Concepts: Participants will gain foundational knowledge of the fundraising profession, including key concepts and career pathways within the sector.

iv. Improve Daily Fundraising Operations: Learners will enhance their ability to manage daily tasks efficiently, ensuring they balance relationship-building activities with administrative and operational responsibilities.

v. Identify and Respond to Donor Motivations: Learners will be able to identify various motivating factors behind donor giving and tailor their fundraising approaches to better align with these motivations, driving stronger engagement and support.

For more information about the Fundraising Essentials Certificate, please visit: https://www.fundraising-academy.org/certificate/.