In an era defined by relentless competition, discover the pivotal role of prospecting in identifying your like-minded champions within the industry landscape. Unveil the most powerful prospecting tool at your disposal—referrals—while mastering the art of leveraging Centers of Influence to open doors to new potential investors. Leverage the M.A.D.D.E.N. prospecting qualification approach to streamline your focus and resources for maximum impact. Gain knowledge to curate the necessary information to further qualify your prospects and set yourself up for a successful first impression. Utilizing the six-step telephone track, build rapport with your prospect’s gatekeepers, navigate your first conversation, and secure your first meeting with confidence.
Course Learning Outcomes:
i. Articulate the importance of prospecting in an increasingly competitive industry.
ii. State why referrals are the most effective method of prospecting and how to use Centers of Influence.
iii. Define the M.A.D.D.E.N. Prospect Qualification Process and reflect on how this applies to identifying qualified prospects in your industry.
iv. Identify what information you need to collect about your prospects and where to find that information.
v. Define the six-step telephone track and how you would contact a prospect and schedule the first meeting.
When you purchase this course, you will also receive a FREE enrollment in FUN600: Introduction to Cause Selling!
For more information about the Fundraising Essentials Certificate, please visit: https://www.fundraising-academy.org/certificate/.
Estimated time to complete: 10 hours
Key Features
i. Expert-supported
ii. Mobile-friendly
iii. Accessible
iv. Badge and credit-awarding
v. Games & Flashcards
vi. Video content
vii. Real-world case studies
