FUN650: Donor Cultivation

Learn the secrets to crafting a compelling first impression that paves the way for meaningful connections. Master the art of effective questioning techniques to discern prospects' needs and interests. Enhance trust-building skills through advanced listening strategies and incorporate key presentation elements that captivate audiences and amplify your organization's cause. Deliver compelling presentations that not only convey your organization's impact but also align seamlessly with your prospects' philanthropic aspirations. By the end of this course, you'll possess the skills to successfully approach your donor, cultivate a relationship that builds trust, and present your cause with confidence.

Course Learning Outcomes:

i. Describe the elements to a successful first impression.

ii. Identify and apply questioning techniques that support the assessment of prospect’s needs.

iii. Identify five steps to improve listening skills that build trust and cultivate prospects.

iv. Define and apply the key presentation elements.

v. Deliver a presentation that conveys your organization’s impact and aligns with your prospect’s giving motivations.

When you purchase this course, you will also receive a FREE enrollment in FUN600: Introduction to Cause Selling!

For more information about the Fundraising Essentials Certificate, please visit: https://www.fundraising-academy.org/certificate/.