In this course, we will focus on the skills needed to successfully confirm the gift, an important component of the relationship-driven Cause Selling Cycle. Before you make an ask, you must first uncover any concerns or questions that would prevent the investor from saying yes. In this course, you will learn to navigate your investor’s objections and concerns with confidence with a step-by-step Handling Objections roadmap. Additionally, you will develop the necessary attitudes and techniques for successful asks, recognizing donor signals and understanding the crucial function of the ask in the Cause Selling Cycle. By mastering these skills, you will enhance your ability to secure funding for your important cause and create opportunities to foster donor loyalty.
Course Learning Outcomes:
i. Identify objections that are often signs of interest and reframe the objections as valuable opportunities.
ii. Identify and categorize different types of objections encountered in fundraising and develop strategies to overcome them.
iii. Develop a six-step plan for effectively addressing donor resistance and uncovering hidden concerns or questions.
iv. Explain the elements of a successful ask, including determining what to ask for, how to ask for it, and what actions to take afterward to maximize fundraising outcomes.
v. When confronted with rejection, re-evaluate the donor cultivation strategy to preserve the relationship and try again.
When you purchase this course, you will also receive a FREE enrollment in FUN600: Introduction to Cause Selling!
For more information about the Fundraising Essentials Certificate, please visit: https://www.fundraising-academy.org/certificate/.
Estimated time to complete: 10 hours
Key Features
i. Expert-supported
ii. Mobile-friendly
iii. Accessible
iv. Badge and credit-awarding
v. Games & Flashcards
vi. Video content
vii. Real-world case studies
